Modelos de negocio en cibermedios de tercera generación. Tres casos de estudio de nativos digitales españoles

Parra Valcarce, David; Edo Bolós, Concha; Marcos Recio, Juan C.

Publication year:

2020

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2020), 18; 5-36]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

The information projects related to the third generation of digital native cybermedia in Spain are backing different business models to deal with the considerable challenges of a market that has reached an appropriate degree of maturity for its profitability and that includes increasing levels of competitiveness with the appearance of new stakeholders from outside this industry.


 

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