Un hagstag en defensa de la empresa. Nueva dimensión de la comunicación corporativa: Estudio de la estrategia digital de los empleados de Empresas Polar frente a la confrontación con el Gobierno

Sidorenko Bautista, Pavel; Herranz de la Casa, José M.

Publication year:

2016

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2016), 15; 5-24]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

This paper analyzes the whole strategy and message through social networks defending workers of Venezuelan corporation, Empresas Polar, apart from the communications strategies of said corporation in response the actions of the government of Venezuela against them.

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