Los portales verticales de la Agencia EFE: otra perspectiva de información multimedia y de negocio

Pérez Gil, Carlos; Peinado Miguel, Fernando

Publication year:

2020

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2020), 18; 109-136]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

The digital revolution in which the media finds itself immersed, along with the impact of the economic crisis on the media’s business model, has led media companies to search for new products and dynamic news bulletins in order to adapt themselves to an environment increasingly conditioned by the multimedia. News agencies have not been excluded from this process, particularly Agencia EFE, in its endeavor to maintain its position on a global scale. In the course of its digital transformation and the search of new income in the last few years, EFE has opted for the creation of thematic websites, also known as vertical sites. EFEverde (Environment), EFEsalud (Health), EFEagro (Agri-Food), EFEtur (Tourism) or EFEfuturo (Science and Technology).


 

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