Instagram TV como nueva vía periodística de interacción con las audiencias

Góngora Díaz, Gema; Lavilla Muñoz, David J.

Publication year:

2020

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2020), 18; 67-78]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

In this article we will analyze the variables that have influenced the change of trend experienced by conventional television and we will study the impact of social networks on the media, making a theoretical approach and assessing the possibility of implementing a new model of news consumption through the IGTV platform as a new selective television format oriented to the current consumer. Also we will propose new styles of content associated with the different Instagram tools so that spanish newspapers, such as El Mundo or El País, can introduce them as a practical model of connection with their audience through their Instagram TV channels, understanding journalism as a service and not just as a product.


 

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