Hedabideak eta ekintzailetza unibertsitate ikasketetan

Mediatika. Cuadernos de Medios de Comunicación, 15 [on line]

Peña Fernández, Simón; Lazkano Arrillaga, Iñaki; Pérez Dasilva, Jesús A.

Publication year:
Publication place:
Donostia ; Leioa
BIBLID [eISSN 1988-3935 (2016), 15; 213-224]
1137-4462; eISSN: 1988-3935

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The rise of the digital native media and the crisis –both economic and in audience– of the traditional media are propitiating the transformation of the communicative ecosystem. In this context new figures of professionals have emerged associated with the field of digital media, networks, and social and corporate communication. Thus, more and more independent professionals collaborate with the media through the use of digital tools. For all this, the inclusion of entrepreneurship within the subjects of the curricula, initially in a transversal way, seems essential for developing this area of expansion and future of the Communication.

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