Cultura versus marketing. Gestión de servicios de archivos públicos
Aguinagalde Olaizola, Francisco Borja de
- Publication year:
- 1992
- Publication place:
- Donostia-San Sebastián
- ISBN:
- 84-87471-35-8
Summary
The decade of the 1990s possibly implies the introduction of management techniques originated in the private corporate field in the operation of Archive Services. The cultural demands of the environment are to be clarified as refers to Archive Services, the market that is to be covered and the desires and interests of clientsSing up and download the publications of Eusko Ikaskuntza
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