Can Sustainable Consumption become an Effective Brand Attribute? Attitudes and behaviour towards sustainability and its potential to influence corporate performance

Elliott, David J.

Publication year:

2006

Publication place:

Donostia-San Sebastián

ISBN:

84-8419-022-6

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Summary

In spite of overall concern for issues on the sustainability agenda, consumers and corporate buyers are not yet willing or able to act sustainably when making purchases. This is due in part to a disconnect between knowledge and behaviour that affects all marketing activities and part due to a reluctance for companies to develop and market products with clear sustainability benefits.