Aproximación teórica a los contenidos periodísticos transmedia

Calvo Rubio, Luis M.; Serrano Tellería, Ana

Publication year:

2020

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2020), 18; 283-298]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

Social communication moves in a global, digital and mobile environment that has modified the information consumption habits of citizens. Technology facilitates new tools for the production and dissemination of content that allow developing narrative strategies adapted to this context. Transmedia stories are among these novel ways of telling stories. This work is embedded in a larger project and constitutes a theoretical approach to transmedia narration in general, and to the journalistic field in particular, based on a review of the literature. The objective is to know the state of the art, provide a definition of the concept of transmedia journalism and propose a series of variables that serve for the subsequent elaboration of a methodology that allows to determine the presence of transmedia traits in journanistic products.
 

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