Kutxaren esperientzia hizkuntza kudeaketan, testuinguru globalizatu batean

Irizar, Mikel

Publication year:

2012

Publication place:

Donostia-San Sebastián

ISBN:

978-84-8419-232-9

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Summary

This experience has two characteristics that make it "exportable": although being bilingual (Basque and Spanish), it has a multilingual vocation (Basque, Spanish, Catalan and Galician); The linguistic management revolves around technical elements such as the company objectives, leaving aside the identity and ideological aspects of languages. Consequently, those global companies that are forced to have a multilingual nature can make use of the experience of this normalization process.