Lineako marketina merkataritzako estrategia gisa: enpresen sare sozialen kudeatzailea
Mendiguren Galdospín, Terese; Meso Ayerdi, Koldobika
- Publication year:
- 2016
- Publication place:
- Donostia ; Leioa
- Characteristics:
- BIBLID [eISSN 1988-3935 (2016), 15; 175-189]
- ISSN:
- 1137-4462; eISSN: 1988-3935
Summary
Companies today are finding that an increasing number of consumers are familiar with the use of social networks as a place to search for information and opinions on products and brands. This circumstance has inevitably influenced the companies’ marketing strategies. It is in this context that the figure of a company’s community manager, or social network manager, has emerged.
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