Lineako marketina merkataritzako estrategia gisa: enpresen sare sozialen kudeatzailea

Mediatika. Cuadernos de Medios de Comunicación, 15 [on line]

Mendiguren Galdospín, Terese; Meso Ayerdi, Koldobika

Publication year:
2016
Publication place:
Donostia ; Leioa
Characteristics:
BIBLID [eISSN 1988-3935 (2016), 15; 175-189]
ISSN:
1137-4462; eISSN: 1988-3935

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Summary

Companies today are finding that an increasing number of consumers are familiar with the use of social networks as a place to search for information and opinions on products and brands. This circumstance has inevitably influenced the companies’ marketing strategies. It is in this context that the figure of a company’s community manager, or social network manager, has emerged.

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